Sera Group Helps Swanson Center Improve Lives One Person At A Time With A New Marketing Strategy

For more than 40 years, Swanson Center has been helping people with mental and behavioral health issues. Everyone faces stress at one time or another, fortunately, Swanson Center has a dedicated staff with hometown roots and longstanding ties to the community of La Porte County. We partnered with Swanson Center to bring forth the care they bring their patients by designing a modern, easy to use website that is sure to lend a helping hand.

Industry

Mental Health & Rehabilitation

Location

Michigan City, Indiana

La Porte, Indiana

Challenge

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Strategy

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Approach

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Comprehensive Marketing Strategy

Modernized Branding

We believe each brand has a story, and we wanted to make sure Swanson Center’s was heard. With the use of intuitive icons to improve visual aesthetics, clear call to actions, and personalized messages from the CEO to increase engagement and build trust we were able to create a relevant and long-lasting first impression that showcased how Swanson Center can help.

Search Engine Optimization

Excellent SEO practice ensures clients find relevant information the first time they search. We created a great SEO Ranking by researching and utilizing keyword research, investigating search engine results pages, and meta description research. Additionally, we utilized product link structures, sitemaps, and SEO redirects to make Swanson’s rankings higher.

Industry Design Research

Our team researched specific industry designs to improve the capabilities that Swanson Center has to offer. While staying true to their brand, we were able to create a tailored design that will lead the industry.

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