Digital Craftsmanship: Building 4411 Inn & Suites’ Online Presence with Sera Group

Stepping into the 4411 Inn & Suites offers guests a modern twist on a beloved retro classic. This motel-turned-boutique-hotel emerges as the ideal selection for families in search of a premium escape. Positioned conveniently, visitors find themselves just moments away from basking on sun-drenched beaches, indulging in tastings at local wineries, or trying their luck at nearby casinos. The 4411 Inn & Suites prides itself on being the go-to choice for those aiming to embark on an unforgettable trip to an incredible region.

The Challenge

When 4411 Inn & Suites came to us, they were in the process of completely rebranding. They wanted to bring forth an elevated experience by designing a modern, user-friendly website that would be sure to attract any visitor.

Industry

Hospitality

Location

Michigan City, Indiana

Services

Web Design

Facebook Ads

Google Ads

Comprehensive Marketing Strategy

By creating a website that had very clear visual aesthetics, a clear call to action, and personalized images to increase engagement, we were able to create a long-lasting first impression that showcases what 4411’s elevated hospitality is all about. We created a great SEO ranking by researching and utilizing relevant keywords to ensure 4411 shows at the top of organic search results every time.

Challenge

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Strategy

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Approach

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Modernized Branding

We believe each brand has a story, and we wanted to make sure 4411 Inn & Suites’ was heard. With the use of intuitive icons to improve visual aesthetics, clear call to actions, and personalized images to increase engagement and build trust, we were able to create a long-lasting first impression that showcases what 4411’s elevated hospitality is all about.

Search Engine Optimization

Excellent SEO practice ensures clients find relevant information the first time they search. We created a great SEO Ranking by researching and utilizing keyword research, investigating search engine results pages, and meta description research. Additionally, we utilized product link structures, sitemaps, and SEO redirects to make 4411 Inn & Suites’ rankings higher.

Booking and Analytics Integration

During the creation of the website for 4411, we integrated a special feature to allow guests to book their stay online, at their own convenience. We then integrated this information into Google Analytics so all bookings can easily be tracked for the accessibility of the business.

Interested In More?

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